Textbook Adoption History
In partnership with Barnes & Noble College, Florida Gulf Coast University has implemented a course material adoption platform, and the following search system provides an easy way to lookup adopted course materials using various search criteria.
Last Updated: Friday, October 16, 2026Page 6304
| Term | College/School | Department | Course/CRN | Course Title | Instructor | ISBN | Title | Author | |
|---|---|---|---|---|---|---|---|---|---|
| Spring 2027 | Business | Marketing | MAR_4831_16629 | Brand Strategies | Kira Lewis | 9781400248872 | BUILDING A STORYBRAND 2.0 | Miller, Donald | |
| Spring 2027 | Business | Marketing | MAR_4831_16629 | Brand Strategies | Kira Lewis | 8220147176907 | EBK BRAND STORYTELLING | Keith A. Quesenberry; Michael K. Coolsen | |
| Spring 2027 | Business | Marketing | MAR_4832_14208 | Product & Brand Management | Danielle Gallagher | 9781956963724 | STUKENT BRAND MANAGEMENT SIMTERNSHIP | STUKENT | |
| Spring 2027 | Business | Marketing | MAR_4832_16027 | Product & Brand Management | Kira Lewis | 8220144576205 | STRATEGIC BRAND MANAGEMENT-ETEXT ACC | Kevin Lane Keller; Vanitha Swaminathan | |
| Spring 2027 | Business | Marketing | MAR_4832_16576 | Product & Brand Management | Sukriye Atakan | 9781956963724 | STUKENT BRAND MANAGEMENT SIMTERNSHIP | STUKENT | |
| Spring 2027 | Business | Marketing | MAR_4841_12592 | Services Marketing | Carlos Carreras | 9781260564204 | EBK SERVICES MARKETING | Valarie A. Zeithaml | |
| Spring 2027 | Business | Marketing | MAR_4841_12592 | Services Marketing | Carlos Carreras | 8220129517490 | EBK SERVICES MARKETING | Valarie A. Zeithaml | |
| Spring 2027 | Business | Marketing | MAR_4841_12592 | Services Marketing | Carlos Carreras | 8220129517483 | EBK SERVICES MARKETING | Valarie A. Zeithaml | |
| Spring 2027 | Business | Marketing | MAR_4841_12856 | Services Marketing | Carlos Carreras | 9781260564204 | EBK SERVICES MARKETING | Valarie A. Zeithaml | |
| Spring 2027 | Business | Marketing | MAR_4841_12856 | Services Marketing | Carlos Carreras | 8220129517490 | EBK SERVICES MARKETING | Valarie A. Zeithaml |
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