Textbook Adoption History
In partnership with Barnes & Noble College, Florida Gulf Coast University has implemented a course material adoption platform, and the following search system provides an easy way to lookup adopted course materials using various search criteria.
Last Updated: Friday, October 16, 2026Page 6303
| Term | College/School | Department | Course/CRN | Course Title | Instructor | ISBN | Title | Author | |
|---|---|---|---|---|---|---|---|---|---|
| Spring 2027 | Business | Marketing | MAR_4711_16610 | Entertainmnt & Sports Branding | Taylor Daum | 8220149778147 | EBK AAKER ON BRANDING | David Aaker | |
| Spring 2027 | Business | Marketing | MAR_4711_16610 | Entertainmnt & Sports Branding | Taylor Daum | 8220149778130 | EBK AAKER ON BRANDING | David Aaker | |
| Spring 2027 | Business | Marketing | MAR_4711_16610 | Entertainmnt & Sports Branding | Taylor Daum | 8220149778123 | EBK AAKER ON BRANDING | David Aaker | |
| Spring 2027 | Business | Marketing | MAR_4711_16610 | Entertainmnt & Sports Branding | Taylor Daum | 8220149778116 | EBK AAKER ON BRANDING | David Aaker | |
| Spring 2027 | Business | Marketing | MAR_4741_16885 | AI-Powered Marketing | Alejandro Castano | 9781394381098 | The Next Renaissance | Zack Kass | |
| Spring 2027 | Business | Marketing | MAR_4804_11223 | Market Strategy | Sukriye Atakan | Not Available | Not Available | Not Available | |
| Spring 2027 | Business | Marketing | MAR_4804_16611 | Market Strategy | Sukriye Atakan | Not Available | Not Available | Not Available | |
| Spring 2027 | Business | Marketing | MAR_4831_16629 | Brand Strategies | Kira Lewis | 9781538176399 | EBK BRAND STORYTELLING | Keith A. Quesenberry; Michael K. Coolsen | |
| Spring 2027 | Business | Marketing | MAR_4831_16629 | Brand Strategies | Kira Lewis | 9781538176382 | BRAND STORYTELLING | Ouesenberry, Keith A. / Coolsen, Michael K. | |
| Spring 2027 | Business | Marketing | MAR_4831_16629 | Brand Strategies | Kira Lewis | 9781400248889 | EBK BUILDING A STORYBRAND 2.0 | Donald Miller |
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