- Textbook Adoption

Textbook Adoption History

In partnership with Barnes & Noble College, Florida Gulf Coast University has implemented a course material adoption platform, and the following search system provides an easy way to lookup adopted course materials using various search criteria.

Last Updated: Friday, October 9, 2026

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6,271 pages62,703 records

Page 6173

Term	College/School	Department	Course/CRN	Course Title	Instructor	ISBN	Title	Author
Spring 2027	Business	Marketing	MAR_4613_16567	Marketing Research	Youngok Song	8220133559974	EBK BASIC MARKETING RESEARCH	Tom J. Brown; Tracy A. Suter; Gilbert A. Churchill
Spring 2027	Business	Marketing	MAR_4613_16567	Marketing Research	Youngok Song	8220133559967	EBK BASIC MARKETING RESEARCH	Tom J. Brown; Tracy A. Suter; Gilbert A. Churchill
Spring 2027	Business	Marketing	MAR_4804_11223	Market Strategy	Sukriye Atakan	Not Available	Not Available	Not Available
Spring 2027	Business	Marketing	MAR_4804_16611	Market Strategy	Sukriye Atakan	Not Available	Not Available	Not Available
Spring 2027	Business	Marketing	MAR_4832_14208	Product & Brand Management	Danielle Gallagher	9781956963724	STUKENT BRAND MANAGEMENT SIMTERNSHIP	STUKENT
Spring 2027	Business	Marketing	MAR_4832_16576	Product & Brand Management	Sukriye Atakan	9781956963724	STUKENT BRAND MANAGEMENT SIMTERNSHIP	STUKENT
Spring 2027	Business	Marketing	MAR_4841_12592	Services Marketing	Carlos Carreras	9781260564204	EBK SERVICES MARKETING	Valarie A. Zeithaml
Spring 2027	Business	Marketing	MAR_4841_12592	Services Marketing	Carlos Carreras	8220129517490	EBK SERVICES MARKETING	Valarie A. Zeithaml
Spring 2027	Business	Marketing	MAR_4841_12592	Services Marketing	Carlos Carreras	8220129517483	EBK SERVICES MARKETING	Valarie A. Zeithaml
Spring 2027	Business	Marketing	MAR_4841_12856	Services Marketing	Carlos Carreras	9781260564204	EBK SERVICES MARKETING	Valarie A. Zeithaml

Page 6173

6,271 pages62,703 records