Textbook Adoption History
In partnership with Barnes & Noble College, Florida Gulf Coast University has implemented a course material adoption platform, and the following search system provides an easy way to lookup adopted course materials using various search criteria.
Last Updated: Wednesday, August 26, 2026Page 5806
| Term | College/School | Department | Course/CRN | Course Title | Instructor | ISBN | Title | Author | |
|---|---|---|---|---|---|---|---|---|---|
| Fall 2026 | Business | Marketing | MAR_4832_83294 | Product & Brand Management | Kira Lewis | 8220144576205 | STRATEGIC BRAND MANAGEMENT-ETEXT ACC | Kevin Lane Keller; Vanitha Swaminathan | |
| Fall 2026 | Business | Marketing | MAR_4832_83879 | Product & Brand Management | Francis Case | 8220144576205 | STRATEGIC BRAND MANAGEMENT-ETEXT ACC | Kevin Lane Keller; Vanitha Swaminathan | |
| Fall 2026 | Business | Marketing | MAR_4832_87041 | Product & Brand Management | Sukriye Atakan | 9781956963724 | STUKENT BRAND MANAGEMENT SIMTERNSHIP | Stukent | |
| Fall 2026 | Business | Marketing | MAR_4832_87893 | Product & Brand Management | Kathleen Schneider | 8220144576205 | STRATEGIC BRAND MANAGEMENT-ETEXT ACC | Kevin Lane Keller; Vanitha Swaminathan | |
| Fall 2026 | Business | Marketing | MAR_4841_86013 | Services Marketing | Carlos Carreras | 9781260564204 | EBK SERVICES MARKETING | Valarie A. Zeithaml | |
| Fall 2026 | Business | Marketing | MAR_4841_86013 | Services Marketing | Carlos Carreras | 8220129517490 | EBK SERVICES MARKETING | Valarie A. Zeithaml | |
| Fall 2026 | Business | Marketing | MAR_4841_86013 | Services Marketing | Carlos Carreras | 8220129517483 | EBK SERVICES MARKETING | Valarie A. Zeithaml | |
| Fall 2026 | Business | Marketing | MAR_4841_87037 | Services Marketing | Franchesca Malanga Zaatini | 9781260564143 | Services Marketing: Integrating Customer Focus Across the Firm | Valarie Zeithaml | |
| Fall 2026 | Business | Marketing | MAR_4841_87037 | Services Marketing | Franchesca Malanga Zaatini | 8220130831752 | SERVICES MARKETING INTEGRATING-CONCT | ZEITHAML | |
| Fall 2026 | Business | Marketing | MAR_4841_87800 | Services Marketing | Carlos Carreras | 9781260564204 | EBK SERVICES MARKETING | Valarie A. Zeithaml |
Page 5806