Textbook Adoption History
In partnership with Barnes & Noble College, Florida Gulf Coast University has implemented a course material adoption platform, and the following search system provides an easy way to lookup adopted course materials using various search criteria.
Last Updated: Friday, October 16, 2026Page 5799
| Term | College/School | Department | Course/CRN | Course Title | Instructor | ISBN | Title | Author | |
|---|---|---|---|---|---|---|---|---|---|
| Fall 2026 | Business | Marketing | MAR_4841_86013 | Services Marketing | Carlos Carreras | 9781260564204 | EBK SERVICES MARKETING | Valarie A. Zeithaml | |
| Fall 2026 | Business | Marketing | MAR_4841_86013 | Services Marketing | Carlos Carreras | 8220129517490 | EBK SERVICES MARKETING | Valarie A. Zeithaml | |
| Fall 2026 | Business | Marketing | MAR_4841_86013 | Services Marketing | Carlos Carreras | 8220129517483 | EBK SERVICES MARKETING | Valarie A. Zeithaml | |
| Fall 2026 | Business | Marketing | MAR_4841_87037 | Services Marketing | Franchesca Malanga Zaatini | 9781260564143 | Services Marketing: Integrating Customer Focus Across the Firm | Valarie Zeithaml | |
| Fall 2026 | Business | Marketing | MAR_4841_87037 | Services Marketing | Franchesca Malanga Zaatini | 8220130831752 | SERVICES MARKETING INTEGRATING-CONCT | ZEITHAML | |
| Fall 2026 | Business | Marketing | MAR_4841_87800 | Services Marketing | Carlos Carreras | 9781260564204 | EBK SERVICES MARKETING | Valarie A. Zeithaml | |
| Fall 2026 | Business | Marketing | MAR_4841_87800 | Services Marketing | Carlos Carreras | 8220129517490 | EBK SERVICES MARKETING | Valarie A. Zeithaml | |
| Fall 2026 | Business | Marketing | MAR_4841_87800 | Services Marketing | Carlos Carreras | 8220129517483 | EBK SERVICES MARKETING | Valarie A. Zeithaml | |
| Fall 2026 | Business | Marketing | MAR_4944_82089 | Internship in Marketing | Sukriye Atakan | Not Available | Not Available | Not Available | |
| Fall 2026 | Business | Marketing | MAR_6805_84385 | Marketing Management | Gina Tran | 8220128061192 | MARKETING MANAGEMENT-CONNECT ACCESS | MARSHALL |
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