Textbook Adoption History
In partnership with Barnes & Noble College, Florida Gulf Coast University has implemented a course material adoption platform, and the following search system provides an easy way to lookup adopted course materials using various search criteria.
Last Updated: Thursday, March 20, 2025Page 3498
| Term | College/School | Department | Course/CRN | Course Title | Instructor | ISBN | Title | Author | |
|---|---|---|---|---|---|---|---|---|---|
| Spring 2025 | Business | Marketing | MAR_4832_14208 | Product & Brand Management | Kira Lewis | 8220129475172 | PEARSON ETEXT FOR STRATEGIC BRAND MA | Kevin Lane Keller / Vanitha Swaminathan | |
| Spring 2025 | Business | Marketing | MAR_4832_16027 | Product & Brand Management | Kira Lewis | 8220144576205 | STRATEGIC BRAND MANAGEMENT-ETEXT ACC | Kevin Lane Keller; Vanitha Swaminathan | |
| Spring 2025 | Business | Marketing | MAR_4832_16027 | Product & Brand Management | Kira Lewis | 8220129475172 | PEARSON ETEXT FOR STRATEGIC BRAND MA | Kevin Lane Keller / Vanitha Swaminathan | |
| Spring 2025 | Business | Marketing | MAR_4841_12592 | Services Marketing | Amro Maher | 9781260564204 | EBK SERVICES MARKETING | Valarie A. Zeithaml | |
| Spring 2025 | Business | Marketing | MAR_4841_12592 | Services Marketing | Amro Maher | 8220129517483 | EBK SERVICES MARKETING | ZEITHAML | |
| Spring 2025 | Business | Marketing | MAR_4841_12592 | Services Marketing | Amro Maher | 8220129517490 | EBK SERVICES MARKETING | ZEITHAML | |
| Spring 2025 | Business | Marketing | MAR_4841_12856 | Services Marketing | Amro Maher | 9781260564204 | EBK SERVICES MARKETING | Valarie A. Zeithaml | |
| Spring 2025 | Business | Marketing | MAR_4841_12856 | Services Marketing | Amro Maher | 8220129517483 | EBK SERVICES MARKETING | ZEITHAML | |
| Spring 2025 | Business | Marketing | MAR_4841_12856 | Services Marketing | Amro Maher | 8220129517490 | EBK SERVICES MARKETING | ZEITHAML | |
| Spring 2025 | Business | Marketing | MAR_4860_12593 | Customer Relationship Mngmt. | Brent Baker | 9781000965834 | EBK CUSTOMER RELATIONSHIP MANAGEMENT | BUTTLE |
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