Textbook Adoption History
In partnership with Barnes & Noble College, Florida Gulf Coast University has implemented a course material adoption platform, and the following search system provides an easy way to lookup adopted course materials using various search criteria.
Last Updated: Thursday, March 20, 2025Page 2891
| Term | College/School | Department | Course/CRN | Course Title | Instructor | ISBN | Title | Author | |
|---|---|---|---|---|---|---|---|---|---|
| Fall 2024 | Business | Marketing | MAR_4832_83879 | Product & Brand Management | Kira Lewis | 8220129475172 | PEARSON ETEXT FOR STRATEGIC BRAND MA | Kevin Lane Keller / Vanitha Swaminathan | |
| Fall 2024 | Business | Marketing | MAR_4841_86013 | Services Marketing | Amro Maher | 8220103958684 | EBK SERVICES MARKETING | ZEITHAML | |
| Fall 2024 | Business | Marketing | MAR_4841_86013 | Services Marketing | Amro Maher | 9781259867026 | EBK SERVICES MARKETING | ZEITHAML | |
| Fall 2024 | Business | Marketing | MAR_4841_86013 | Services Marketing | Amro Maher | 8220103956147 | EBK SERVICES MARKETING | Zeithaml, Valarie | |
| Fall 2024 | Business | Marketing | MAR_4944_82089 | Internship in Marketing | Khaled Aboulnasr | Not Available | Not Available | Not Available | |
| Fall 2024 | Business | Marketing | MAR_4946_84068 | Internship Professional Sales | Khaled Aboulnasr | Not Available | Not Available | Not Available | |
| Fall 2024 | Business | Marketing | MAR_6805_84385 | Marketing Management | Taehoon Park | 9781265383152 | MARKETING MANAGEMENT LOOSELEAF W/CONNEC | MARSHALL | |
| Fall 2024 | Business | Marketing | MAR_6805_84385 | Marketing Management | Taehoon Park | 9781265240622 | MARKETING MANAGEMENTESS | MARSHALL | |
| Fall 2024 | Business | Marketing | MAR_6805_86293 | Marketing Management | Not Available | Not Available | Not Available | Not Available | |
| Fall 2024 | Business | Marketing | MAR_6880_85444 | Social Media Marketing | Jacqueline Eastman | 9780999630242 | ESS SOC MEDIA MKTG-W/MIMIC SOCIAL | CHARELLO |
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