Textbook Adoption History
In partnership with Barnes & Noble College, Florida Gulf Coast University has implemented a course material adoption platform, and the following search system provides an easy way to lookup adopted course materials using various search criteria.
Last Updated: Thursday, November 21, 2024Page 961
| Term | College/School | Department | Course/CRN | Course Title | Instructor | ISBN | Title | Author | |
|---|---|---|---|---|---|---|---|---|---|
| Spring 2023 | Business | Marketing | MAR_4613_11221 | Marketing Research | Taehoon Park | 8220112653051 | EBK CONNECT ONLINE ACCESS FOR ESSENTIAL | Hair, Jr., Joseph | |
| Spring 2023 | Business | Marketing | MAR_4613_11222 | Marketing Research | Francis Case | Not Available | Not Available | Not Available | |
| Spring 2023 | Business | Marketing | MAR_4674_14594 | Marketing Analytics | Francis Case | 9781453399262 | SILVER ETEXTBOOK-ONLINE ACCESS CARD | Flat World | |
| Spring 2023 | Business | Marketing | MAR_4804_11223 | Market Strategy | Khaled Aboulnasr | Not Available | Not Available | Not Available | |
| Spring 2023 | Business | Marketing | MAR_4804_11224 | Market Strategy | Amro Maher | Not Available | Not Available | Not Available | |
| Spring 2023 | Business | Marketing | MAR_4832_12591 | Product & Brand Management | Christine Wright-Isak | 9781119533290 | EBK KELLOGG ON BRANDING IN A HYPER-CONN | Tybout, Alice M. | |
| Spring 2023 | Business | Marketing | MAR_4832_12591 | Product & Brand Management | Christine Wright-Isak | 9781119533184 | KELLOGG ON BRANDING IN HYPER-CONNECT... | Tybout, Alice M. / Calkins, Tim | |
| Spring 2023 | Business | Marketing | MAR_4832_14208 | Product & Brand Management | Christine Wright-Isak | 9781119533290 | EBK KELLOGG ON BRANDING IN A HYPER-CONN | Tybout, Alice M. | |
| Spring 2023 | Business | Marketing | MAR_4832_14208 | Product & Brand Management | Christine Wright-Isak | 9781119533184 | KELLOGG ON BRANDING IN HYPER-CONNECT... | Tybout, Alice M. / Calkins, Tim | |
| Spring 2023 | Business | Marketing | MAR_4841_12592 | Services Marketing | Amro Maher | 8220103956147 | EBK SERVICES MARKETING: INTEGRATING CUS | Zeithaml, Valarie |
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