Textbook Adoption History
In partnership with Barnes & Noble College, Florida Gulf Coast University has implemented a course material adoption platform, and the following search system provides an easy way to lookup adopted course materials using various search criteria.
Last Updated: Thursday, November 21, 2024Page 956
| Term | College/School | Department | Course/CRN | Course Title | Instructor | ISBN | Title | Author | |
|---|---|---|---|---|---|---|---|---|---|
| Spring 2023 | Business | Marketing | ADV_3008_11204 | Principles of Advertising | Christine Wright-Isak | 9781337110211 | ADVERTISING & INTEGRATED BRAND PROMOTION | O'Guinn, Thomas / Allen, Chris / Scheinbaum, Angela Close | |
| Spring 2023 | Business | Marketing | ADV_3008_11205 | Principles of Advertising | Christine Wright-Isak | 8220106720110 | EBK ADVERTISING AND INTEGRATED BRAND PR | SEMENIK | |
| Spring 2023 | Business | Marketing | ADV_3008_11205 | Principles of Advertising | Christine Wright-Isak | 9781337514231 | EBK ADVERTISING AND INTEGRATED BRAND PR | O'Guinn, Thomas | |
| Spring 2023 | Business | Marketing | ADV_3008_11205 | Principles of Advertising | Christine Wright-Isak | 9781337110211 | ADVERTISING & INTEGRATED BRAND PROMOTION | O'Guinn, Thomas / Allen, Chris / Scheinbaum, Angela Close | |
| Spring 2023 | Business | Marketing | ADV_3101_14565 | Promotional Writing Strategy | Michael Kennedy | Not Available | Not Available | Not Available | |
| Spring 2023 | Business | Marketing | MAR_3023_11208 | Introduction to Marketing | Francis Case | Not Available | Not Available | Not Available | |
| Spring 2023 | Business | Marketing | MAR_3023_11209 | Introduction to Marketing | Kira Lewis | 9781264749713 | MARKETING:CORE-CONNECT >CUSTOM< | Kerin, Roger | |
| Spring 2023 | Business | Marketing | MAR_3023_11209 | Introduction to Marketing | Kira Lewis | 9781264749614 | MARKETING:CORE (LOOSELEAF) >CUSTOM< | Kerin, Roger | |
| Spring 2023 | Business | Marketing | MAR_3023_11209 | Introduction to Marketing | Kira Lewis | 9781264700981 | MARKETING:CORE (LL)-W/CONNECT >CUSTOM< | Kerin, Roger A. | |
| Spring 2023 | Business | Marketing | MAR_3023_11210 | Introduction to Marketing | Not Available | 9781264749713 | MARKETING:CORE-CONNECT >CUSTOM< | Kerin, Roger |
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