Textbook Adoption History
In partnership with Barnes & Noble College, Florida Gulf Coast University has implemented a course material adoption platform, and the following search system provides an easy way to lookup adopted course materials using various search criteria.
Last Updated: Thursday, March 20, 2025Page 88
| Term | College/School | Department | Course/CRN | Course Title | Instructor | ISBN | Title | Author | |
|---|---|---|---|---|---|---|---|---|---|
| Summer 2022 | Business | Marketing | MAR 4156 50665 | International Marketing | Michael Kennedy | 9780134899756 | GLOBAL MARKETING | Keegan, Warren J. / Green, Mark C. | |
| Summer 2022 | Business | Marketing | MAR 4613 50195 | Marketing Research | Francis Case | 8220126575837 | EBK PEARSON ETEXT FOR MARKETING RESEARC | VEECK | |
| Summer 2022 | Business | Marketing | MAR 4613 50195 | Marketing Research | Francis Case | 9780134895376 | EBK MARKETING RESEARCH | Burns | |
| Summer 2022 | Business | Marketing | MAR 4613 50195 | Marketing Research | Francis Case | 9780134895123 | MARKETING RESEARCH | Burns, Alvin C. | |
| Summer 2022 | Business | Marketing | MAR 4613 50195 | Marketing Research | Francis Case | 8220107351580 | EBK MARKETING RESEARCH | Burns | |
| Summer 2022 | Business | Marketing | MAR 4700 51652 | Digital Marketing | Jahann Cherubin | 9780692226889 | DIGITAL MARKETING ESSENTIALS ACCESS COD | LARSON, JEFF | |
| Summer 2022 | Business | Marketing | MAR 4804 51757 | Market Strategy | Khaled Aboulnasr | Not Available | Not Available | Not Available | |
| Summer 2022 | Business | Marketing | MAR 4841 50196 | Services Marketing | Amro Maher | 8220103956147 | EBK SERVICES MARKETING: INTEGRATING CUS | Zeithaml, Valarie | |
| Summer 2022 | Business | Marketing | MAR 4944 50561 | Internship in Marketing | Khaled Aboulnasr | Not Available | Not Available | Not Available | |
| Summer 2022 | Business | Marketing | MAR 4944 51949 | Internship in Marketing | Khaled Aboulnasr | Not Available | Not Available | Not Available |
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