Textbook Adoption History

In partnership with Barnes & Noble College, Florida Gulf Coast University has implemented a course material adoption platform, and the following search system provides an easy way to lookup adopted course materials using various search criteria.

Last Updated: Friday, October 16, 2026

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Term College/School Department Course/CRN Course Title Instructor ISBN Title Author
Spring 2027 Business Marketing MAR_4831_16629 Brand Strategies Kira Lewis 9781400248872 BUILDING A STORYBRAND 2.0 Miller, Donald
Spring 2027 Business Marketing MAR_4831_16629 Brand Strategies Kira Lewis 8220147176907 EBK BRAND STORYTELLING Keith A. Quesenberry; Michael K. Coolsen
Spring 2027 Business Marketing MAR_4832_14208 Product & Brand Management Danielle Gallagher 9781956963724 STUKENT BRAND MANAGEMENT SIMTERNSHIP STUKENT
Spring 2027 Business Marketing MAR_4832_16027 Product & Brand Management Kira Lewis 8220144576205 STRATEGIC BRAND MANAGEMENT-ETEXT ACC Kevin Lane Keller; Vanitha Swaminathan
Spring 2027 Business Marketing MAR_4832_16576 Product & Brand Management Sukriye Atakan 9781956963724 STUKENT BRAND MANAGEMENT SIMTERNSHIP STUKENT
Spring 2027 Business Marketing MAR_4841_12592 Services Marketing Carlos Carreras 9781260564204 EBK SERVICES MARKETING Valarie A. Zeithaml
Spring 2027 Business Marketing MAR_4841_12592 Services Marketing Carlos Carreras 8220129517490 EBK SERVICES MARKETING Valarie A. Zeithaml
Spring 2027 Business Marketing MAR_4841_12592 Services Marketing Carlos Carreras 8220129517483 EBK SERVICES MARKETING Valarie A. Zeithaml
Spring 2027 Business Marketing MAR_4841_12856 Services Marketing Carlos Carreras 9781260564204 EBK SERVICES MARKETING Valarie A. Zeithaml
Spring 2027 Business Marketing MAR_4841_12856 Services Marketing Carlos Carreras 8220129517490 EBK SERVICES MARKETING Valarie A. Zeithaml

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