Textbook Adoption History
In partnership with Barnes & Noble College, Florida Gulf Coast University has implemented a course material adoption platform, and the following search system provides an easy way to lookup adopted course materials using various search criteria.
Last Updated: Monday, April 27, 2026Page 5753
| Term | College/School | Department | Course/CRN | Course Title | Instructor | ISBN | Title | Author | |
|---|---|---|---|---|---|---|---|---|---|
| Fall 2026 | Business | Marketing | MAR_4832_87041 | Product & Brand Management | Khaled Aboulnasr | 8220144576205 | STRATEGIC BRAND MANAGEMENT-ETEXT ACC | Kevin Lane Keller; Vanitha Swaminathan | |
| Fall 2026 | Business | Marketing | MAR_4841_86013 | Services Marketing | Khaled Aboulnasr | 9781260564204 | EBK SERVICES MARKETING | Valarie A. Zeithaml | |
| Fall 2026 | Business | Marketing | MAR_4841_86013 | Services Marketing | Khaled Aboulnasr | 8220129517490 | EBK SERVICES MARKETING | Valarie A. Zeithaml | |
| Fall 2026 | Business | Marketing | MAR_4841_86013 | Services Marketing | Khaled Aboulnasr | 8220129517483 | EBK SERVICES MARKETING | Valarie A. Zeithaml | |
| Fall 2026 | Business | Marketing | MAR_4841_87037 | Services Marketing | Khaled Aboulnasr | 9781260564204 | EBK SERVICES MARKETING | Valarie A. Zeithaml | |
| Fall 2026 | Business | Marketing | MAR_4841_87037 | Services Marketing | Khaled Aboulnasr | 8220129517490 | EBK SERVICES MARKETING | Valarie A. Zeithaml | |
| Fall 2026 | Business | Marketing | MAR_4841_87037 | Services Marketing | Khaled Aboulnasr | 8220129517483 | EBK SERVICES MARKETING | Valarie A. Zeithaml | |
| Fall 2026 | Business | Marketing | MAR_4841_87800 | Services Marketing | Khaled Aboulnasr | 9781260564204 | EBK SERVICES MARKETING | Valarie A. Zeithaml | |
| Fall 2026 | Business | Marketing | MAR_4841_87800 | Services Marketing | Khaled Aboulnasr | 8220129517490 | EBK SERVICES MARKETING | Valarie A. Zeithaml | |
| Fall 2026 | Business | Marketing | MAR_4841_87800 | Services Marketing | Khaled Aboulnasr | 8220129517483 | EBK SERVICES MARKETING | Valarie A. Zeithaml |
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