Textbook Adoption History

In partnership with Barnes & Noble College, Florida Gulf Coast University has implemented a course material adoption platform, and the following search system provides an easy way to lookup adopted course materials using various search criteria.

Last Updated: Thursday, October 29, 2026

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6,566 pages65,657 records

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Term College/School Department Course/CRN Course Title Instructor ISBN Title Author
Spring 2027 Business Marketing MAR_4832_16027 Product & Brand Management Kira Lewis 8220144576205 STRATEGIC BRAND MANAGEMENT-ETEXT ACC Kevin Lane Keller; Vanitha Swaminathan
Spring 2027 Business Marketing MAR_4832_16576 Product & Brand Management Sukriye Atakan 9781956963724 STUKENT BRAND MANAGEMENT SIMTERNSHIP STUKENT
Spring 2027 Business Marketing MAR_4841_12592 Services Marketing Carlos Carreras 9781260564204 EBK SERVICES MARKETING Valarie A. Zeithaml
Spring 2027 Business Marketing MAR_4841_12592 Services Marketing Carlos Carreras 8220129517490 EBK SERVICES MARKETING Valarie A. Zeithaml
Spring 2027 Business Marketing MAR_4841_12592 Services Marketing Carlos Carreras 8220129517483 EBK SERVICES MARKETING Valarie A. Zeithaml
Spring 2027 Business Marketing MAR_4841_12856 Services Marketing Carlos Carreras 9781260564204 EBK SERVICES MARKETING Valarie A. Zeithaml
Spring 2027 Business Marketing MAR_4841_12856 Services Marketing Carlos Carreras 8220129517490 EBK SERVICES MARKETING Valarie A. Zeithaml
Spring 2027 Business Marketing MAR_4841_12856 Services Marketing Carlos Carreras 8220129517483 EBK SERVICES MARKETING Valarie A. Zeithaml
Spring 2027 Business Marketing MAR_4860_12593 Customer Relationship Mngmt. Brent Baker 9781032247441 CUSTOMER RELATIONSHIP MANAGEMENT Prior, Daniel
Spring 2027 Business Marketing MAR_4860_12593 Customer Relationship Mngmt. Brent Baker 9781000965834 EBK CUSTOMER RELATIONSHIP MANAGEMENT Daniel D. Prior; Francis Buttle; Stan Maklan

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6,566 pages65,657 records