Textbook Adoption History

In partnership with Barnes & Noble College, Florida Gulf Coast University has implemented a course material adoption platform, and the following search system provides an easy way to lookup adopted course materials using various search criteria.

Last Updated: Thursday, October 29, 2026

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Term College/School Department Course/CRN Course Title Instructor ISBN Title Author
Spring 2027 Business Marketing MAR_4711_16610 Entertainmnt & Sports Branding Taylor Daum 8220149778116 EBK AAKER ON BRANDING David Aaker
Spring 2027 Business Marketing MAR_4741_16885 AI-Powered Marketing Alejandro Castano 9781394381098 EBK NEXT RENAISSANCE Zack Kass
Spring 2027 Business Marketing MAR_4804_11223 Market Strategy Sukriye Atakan Not Available Not Available Not Available
Spring 2027 Business Marketing MAR_4804_16611 Market Strategy Sukriye Atakan Not Available Not Available Not Available
Spring 2027 Business Marketing MAR_4831_16629 Brand Strategies Kira Lewis 9781538176399 EBK BRAND STORYTELLING Keith A. Quesenberry; Michael K. Coolsen
Spring 2027 Business Marketing MAR_4831_16629 Brand Strategies Kira Lewis 9781538176382 BRAND STORYTELLING Ouesenberry, Keith A. / Coolsen, Michael K.
Spring 2027 Business Marketing MAR_4831_16629 Brand Strategies Kira Lewis 9781400248889 EBK BUILDING A STORYBRAND 2.0 Donald Miller
Spring 2027 Business Marketing MAR_4831_16629 Brand Strategies Kira Lewis 9781400248872 BUILDING A STORYBRAND 2.0 Miller, Donald
Spring 2027 Business Marketing MAR_4831_16629 Brand Strategies Kira Lewis 8220147176907 EBK BRAND STORYTELLING Keith A. Quesenberry; Michael K. Coolsen
Spring 2027 Business Marketing MAR_4832_14208 Product & Brand Management Danielle Gallagher 9781956963724 STUKENT BRAND MANAGEMENT SIMTERNSHIP STUKENT

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