Textbook Adoption History
In partnership with Barnes & Noble College, Florida Gulf Coast University has implemented a course material adoption platform, and the following search system provides an easy way to lookup adopted course materials using various search criteria.
Last Updated: Monday, June 30, 2025Page 4326
| Term | College/School | Department | Course/CRN | Course Title | Instructor | ISBN | Title | Author | |
|---|---|---|---|---|---|---|---|---|---|
| Fall 2025 | Business | Marketing | MAR_4832_83879 | Product & Brand Management | Francis Case | 8220144576205 | STRATEGIC BRAND MANAGEMENT-ETEXT ACC | Kevin Lane Keller; Vanitha Swaminathan | |
| Fall 2025 | Business | Marketing | MAR_4832_87041 | Product & Brand Management | Not Available | 8220144576205 | STRATEGIC BRAND MANAGEMENT-ETEXT ACC | Kevin Lane Keller; Vanitha Swaminathan | |
| Fall 2025 | Business | Marketing | MAR_4841_87037 | Services Marketing | Not Available | 9781260564204 | EBK SERVICES MARKETING | Valarie A. Zeithaml | |
| Fall 2025 | Business | Marketing | MAR_4841_87037 | Services Marketing | Not Available | 8220129517490 | EBK SERVICES MARKETING | Valarie A. Zeithaml | |
| Fall 2025 | Business | Marketing | MAR_4841_87037 | Services Marketing | Not Available | 8220129517483 | EBK SERVICES MARKETING | Valarie A. Zeithaml | |
| Fall 2025 | Business | Marketing | MAR_4905_87406 | Independent Study in Mkt | Not Available | Not Available | Not Available | Not Available | |
| Fall 2025 | Business | Marketing | MAR_4930_87039 | ST:AI Powered Marketing | Alejandro Castano | Not Available | Not Available | Not Available | |
| Fall 2025 | Business | Marketing | MAR_4930_87299 | ST:Luxury Marketing | Jacqueline Eastman | 9781398624269 | LUXURY STRATEGY | Kapferer and Bastien | |
| Fall 2025 | Business | Marketing | MAR_4944_82089 | Internship in Marketing | Khaled Aboulnasr | Not Available | Not Available | Not Available | |
| Fall 2025 | Business | Marketing | MAR_4946_84068 | Internship Professional Sales | Khaled Aboulnasr | Not Available | Not Available | Not Available |
Page 4326