Textbook Adoption History
In partnership with Barnes & Noble College, Florida Gulf Coast University has implemented a course material adoption platform, and the following search system provides an easy way to lookup adopted course materials using various search criteria.
Last Updated: Monday, June 30, 2025Page 4325
| Term | College/School | Department | Course/CRN | Course Title | Instructor | ISBN | Title | Author | |
|---|---|---|---|---|---|---|---|---|---|
| Fall 2025 | Business | Marketing | MAR_4700_86427 | Digital Marketing | Not Available | 9780999630204 | DIGITAL MKTG ESSEN W/SIMTERNSHIP | LARSON | |
| Fall 2025 | Business | Marketing | MAR_4711_87018 | Entertainmnt & Sports Branding | Kira Lewis | 9781614488323 | AAKER ON BRANDING | Aaker, David | |
| Fall 2025 | Business | Marketing | MAR_4711_87018 | Entertainmnt & Sports Branding | Kira Lewis | 9781250283467 | EBK DISNEY HIGH | Ashley Spencer | |
| Fall 2025 | Business | Marketing | MAR_4711_87018 | Entertainmnt & Sports Branding | Kira Lewis | 9781538730850 | LEBRON,INC. | Windhorst, Brian | |
| Fall 2025 | Business | Marketing | MAR_4725_86964 | Intro to Influencer Marketing | Gina Tran | 9781956963021 | PERSONAL BRANDING COURSEWARE & STUKENT | Karen Freberg | |
| Fall 2025 | Business | Marketing | MAR_4725_87019 | Intro to Influencer Marketing | Nichole Gligor | 9781956963021 | PERSONAL BRANDING COURSEWARE & STUKENT | FREBERG | |
| Fall 2025 | Business | Marketing | MAR_4804_80978 | Market Strategy | Not Available | Not Available | Not Available | Not Available | |
| Fall 2025 | Business | Marketing | MAR_4804_80981 | Market Strategy | Khaled Aboulnasr | Not Available | Not Available | Not Available | |
| Fall 2025 | Business | Marketing | MAR_4832_82630 | Product & Brand Management | Not Available | 8220144576205 | STRATEGIC BRAND MANAGEMENT-ETEXT ACC | Kevin Lane Keller; Vanitha Swaminathan | |
| Fall 2025 | Business | Marketing | MAR_4832_83294 | Product & Brand Management | Kira Lewis | 8220144576205 | STRATEGIC BRAND MANAGEMENT-ETEXT ACC | Kevin Lane Keller; Vanitha Swaminathan |
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