Textbook Adoption History

In partnership with Barnes & Noble College, Florida Gulf Coast University has implemented a course material adoption platform, and the following search system provides an easy way to lookup adopted course materials using various search criteria.

Last Updated: Wednesday, July 3, 2024

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Term College/School Department Course/CRN Course Title Instructor ISBN Title Author
Fall 2024 Business Marketing ADV_3001_80942 Advertising Creative Strategy Kira Lewis 9781071846636 EBK ADVERTISING CREATIVE:STRATEGY,... Altstiel, Tom
Fall 2024 Business Marketing ADV_3001_80942 Advertising Creative Strategy Kira Lewis 8220126565494 EBK ADVERTISING CREATIVE:STRATEGY,... ALTSTIEL
Fall 2024 Business Marketing ADV_3001_80942 Advertising Creative Strategy Kira Lewis 8220126565500 EBK ADVERTISING CREATIVE:STRATEGY,... ALTSTIEL
Fall 2024 Business Marketing ADV_3001_80942 Advertising Creative Strategy Kira Lewis 8220126565487 EBK ADVERTISING CREATIVE:STRATEGY,... ALTSTIEL
Fall 2024 Business Marketing ADV_3008_80944 Principles of Advertising Kira Lewis 8220123634445 M:ADVERTISINGESS Arens, William
Fall 2024 Business Marketing ADV_3008_80944 Principles of Advertising Kira Lewis 8220133791152 CONNECT ONLINE ACCESS FOR M: ARENS
Fall 2024 Business Marketing ADV_3300_80945 Advertising Media Planning Nichole Gligor 9781956963243 MEDIA PLANNING ESSENTIALS BUNDLE Beth Egan and Stukent
Fall 2024 Business Marketing MAR_3023_80947 Introduction to Marketing Not Available 9781266848704 MARKETING:THE CORE 2024 EVERGREEN & CONNE KERIN
Fall 2024 Business Marketing MAR_3023_80947 Introduction to Marketing Not Available 9781264749713 MARKETING:CORE Kerin, Roger
Fall 2024 Business Marketing MAR_3023_80948 Introduction to Marketing Francis Case 9781266848704 MARKETING:THE CORE 2024 EVERGREEN & CONNE KERIN

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