Textbook Adoption History

In partnership with Barnes & Noble College, Florida Gulf Coast University has implemented a course material adoption platform, and the following search system provides an easy way to lookup adopted course materials using various search criteria.

Last Updated: Wednesday, July 3, 2024

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Term College/School Department Course/CRN Course Title Instructor ISBN Title Author
Summer 2024 Business Marketing MAR_3023_52066 Introduction to Marketing Youngok Song 9781264700981 MARKETING:CORE (LL)-W/CONNECT Kerin, Roger A.
Summer 2024 Business Marketing MAR_3235_50809 Social Media Marketing Gina Tran 9780999630235 ESSEN. OF SOCIAL MEDIA MARKETING EBKCAR CHARELLO
Summer 2024 Business Marketing MAR_3400_50852 Professional Selling Brent Baker 9781948426541 PROFESSIONAL SELLING Deeter-Schmelz, Dawn
Summer 2024 Business Marketing MAR_3400_50852 Professional Selling Brent Baker 9781071927212 EBK PROFESSIONAL SELLING Not Available
Summer 2024 Business Marketing MAR_3400_50852 Professional Selling Brent Baker 8220135639285 EBK PROFESSIONAL SELLING Not Available
Summer 2024 Business Marketing MAR_3400_50852 Professional Selling Brent Baker 8220135639278 EBK PROFESSIONAL SELLING Not Available
Summer 2024 Business Marketing MAR_3400_50852 Professional Selling Brent Baker 8220135639261 EBK PROFESSIONAL SELLING Not Available
Summer 2024 Business Marketing MAR_3503_50194 Consumer Behavior Not Available 8220130831394 CONSUMER BEHAVIOR-CONNECT ACCESS MOTHERSBAUGH
Summer 2024 Business Marketing MAR_3503_50194 Consumer Behavior Not Available 9781266827389 CONSUMER BEHAVIOR (LOOSELEAF) Mothersbaugh, David
Summer 2024 Business Marketing MAR_3503_50194 Consumer Behavior Not Available 9781266827174 EBK CONSUMER BEHAVIOR David L. Mothersbaugh, Susan Bardi Kleiser, Delbert Hawkins

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