Textbook Adoption History
In partnership with Barnes & Noble College, Florida Gulf Coast University has implemented a course material adoption platform, and the following search system provides an easy way to lookup adopted course materials using various search criteria.
Last Updated: Wednesday, July 3, 2024
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| Term | College/School | Department | Course/CRN | Course Title | Instructor | ISBN | Title | Author | |
|---|---|---|---|---|---|---|---|---|---|
| Spring 2024 | Business | Marketing | MAR_4832_14908 | Product & Brand Management | Youngok Song | 9781119533290 | EBK KELLOGG ON BRANDING IN A HYPER-CONN | CALKINS | |
| Spring 2024 | Business | Marketing | MAR_4832_14908 | Product & Brand Management | Youngok Song | 9780134877952 | EBK STRATEGIC BRAND MANAGEMENT | SWAMINATHAN | |
| Spring 2024 | Business | Marketing | MAR_4841_12649 | Services Marketing | Amro Maher | 8220103956147 | EBK SERVICES MARKETING: INTEGRATING CUS | Zeithaml, Valarie | |
| Spring 2024 | Business | Marketing | MAR_4841_12649 | Services Marketing | Amro Maher | 9781259867026 | EBK SERVICES MARKETING: INTEGRATING CUS | ZEITHAML | |
| Spring 2024 | Business | Marketing | MAR_4841_13325 | Services Marketing | Amro Maher | 8220103956147 | EBK SERVICES MARKETING: INTEGRATING CUS | Zeithaml, Valarie | |
| Spring 2024 | Business | Marketing | MAR_4841_13325 | Services Marketing | Amro Maher | 9781259867026 | EBK SERVICES MARKETING: INTEGRATING CUS | ZEITHAML | |
| Spring 2024 | Business | Marketing | MAR_4860_12802 | Customer Relationship Mngmt. | Brent Baker | 9781351016537 | EBK CUSTOMER RELATIONSHIP MANAGEMENT | Buttle, Francis / Maklan, Stan | |
| Spring 2024 | Business | Marketing | MAR_4860_12802 | Customer Relationship Mngmt. | Brent Baker | 9781138498259 | CUSTOMER RELATIONSHIP MANAGEMENT | Buttle, Francis / Maklan, Stan | |
| Spring 2024 | Business | Marketing | MAR_4860_12802 | Customer Relationship Mngmt. | Brent Baker | 8220107464068 | EBK CUSTOMER RELATIONSHIP MANAGEMENT | Buttle, Francis / Maklan, Stan | |
| Spring 2024 | Business | Marketing | MAR_4944_12108 | Internship in Marketing | Khaled Aboulnasr | Not Available | Not Available | Not Available |
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