Textbook Adoption History
In partnership with Barnes & Noble College, Florida Gulf Coast University has implemented a course material adoption platform, and the following search system provides an easy way to lookup adopted course materials using various search criteria.
Last Updated: Wednesday, July 3, 2024
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| Term | College/School | Department | Course/CRN | Course Title | Instructor | ISBN | Title | Author | |
|---|---|---|---|---|---|---|---|---|---|
| Spring 2024 | Business | Marketing | MAR_4674_15398 | Marketing Analytics | Amro Maher | 9780998713885 | Marketing Analytics - Access | DAVIS, Brennan | |
| Spring 2024 | Business | Marketing | MAR_4674_15398 | Marketing Analytics | Amro Maher | 9780998713885 | MARKETING ANALYTICS | BRENNAN | |
| Spring 2024 | Business | Marketing | MAR_4804_11223 | Market Strategy | Not Available | Not Available | Not Available | Not Available | |
| Spring 2024 | Business | Marketing | MAR_4804_13964 | Market Strategy | Kira Lewis | Not Available | Not Available | Not Available | |
| Spring 2024 | Business | Marketing | MAR_4832_12650 | Product & Brand Management | Kira Lewis | 9781119533290 | EBK KELLOGG ON BRANDING IN A HYPER-CONN | Tybout, Alice M. | |
| Spring 2024 | Business | Marketing | MAR_4832_12650 | Product & Brand Management | Kira Lewis | 9781119533184 | KELLOGG ON BRANDING IN HYPER... | Tybout, Alice M. / Calkins, Tim | |
| Spring 2024 | Business | Marketing | MAR_4832_12650 | Product & Brand Management | Kira Lewis | 8220129475172 | EBK STRATEGIC BRAND MANAGEMENT | Kevin Lane Keller / Vanitha Swaminathan | |
| Spring 2024 | Business | Marketing | MAR_4832_14908 | Product & Brand Management | Youngok Song | 9780134892498 | STRATEGIC BRAND MANAGEMENT | Keller, Kevin Lane | |
| Spring 2024 | Business | Marketing | MAR_4832_14908 | Product & Brand Management | Youngok Song | 9781119533184 | KELLOGG ON BRANDING IN HYPER... | Tybout, Alice M. / Calkins, Tim | |
| Spring 2024 | Business | Marketing | MAR_4832_14908 | Product & Brand Management | Youngok Song | 8220127892100 | EBK STRATEGIC BRAND MANAGEMENT: BUILDIN | SWAMINATHAN |
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