Textbook Adoption History
In partnership with Barnes & Noble College, Florida Gulf Coast University has implemented a course material adoption platform, and the following search system provides an easy way to lookup adopted course materials using various search criteria.
Last Updated: Wednesday, July 3, 2024
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| Term | College/School | Department | Course/CRN | Course Title | Instructor | ISBN | Title | Author | |
|---|---|---|---|---|---|---|---|---|---|
| Fall 2023 | Business | Marketing | MAR_4832_83294 | Product & Brand Management | Kira Lewis | 9781119533290 | EBK KELLOGG ON BRANDING IN A HYPER-CONN | Tybout, Alice M. | |
| Fall 2023 | Business | Marketing | MAR_4832_83294 | Product & Brand Management | Kira Lewis | 9781119533184 | KELLOGG ON BRANDING IN HYPER-CONNECT... | Tybout, Alice M. / Calkins, Tim | |
| Fall 2023 | Business | Marketing | MAR_4832_83294 | Product & Brand Management | Kira Lewis | 8220129475172 | EBK STRATEGIC BRAND MANAGEMENT | Kevin Lane Keller / Vanitha Swaminathan | |
| Fall 2023 | Business | Marketing | MAR_4832_83879 | Product & Brand Management | Francis Case | 9781119533290 | EBK KELLOGG ON BRANDING IN A HYPER-CONN | Tybout, Alice M. | |
| Fall 2023 | Business | Marketing | MAR_4832_83879 | Product & Brand Management | Francis Case | 9781119533184 | KELLOGG ON BRANDING IN HYPER-CONNECT... | Tybout, Alice M. / Calkins, Tim | |
| Fall 2023 | Business | Marketing | MAR_4841_85364 | Services Marketing | Amro Maher | 8220103956147 | EBK SERVICES MARKETING: INTEGRATING CUS | Zeithaml, Valarie | |
| Fall 2023 | Business | Marketing | MAR_4944_82089 | Internship in Marketing | Khaled Aboulnasr | Not Available | Not Available | Not Available | |
| Fall 2023 | Business | Marketing | MAR_4946_85161 | Internship Professional Sales | Khaled Aboulnasr | Not Available | Not Available | Not Available | |
| Fall 2023 | Business | Marketing | MAR_6336_85340 | Marketing Communications Mgmnt | Not Available | Not Available | Not Available | Not Available | |
| Fall 2023 | Business | Marketing | MAR_6805_84385 | Marketing Management | Taehoon Park | 9781265383152 | MARKETING MANAGEMENT LOOSELEAF W/CONNEC | MARSHALL |
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