Textbook Adoption History

In partnership with Barnes & Noble College, Florida Gulf Coast University has implemented a course material adoption platform, and the following search system provides an easy way to lookup adopted course materials using various search criteria.

Last Updated: Wednesday, July 3, 2024

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Term College/School Department Course/CRN Course Title Instructor ISBN Title Author
Fall 2023 Business Marketing MAR_3400_85366 Professional Selling Brent Baker 9781948426558 EBK PROFESSIONAL SELLING 2E Deeter
Fall 2023 Business Marketing MAR_3503_80966 Consumer Behavior Youngok Song 9781266826757 CONSUMER BEHAVIOR-CONNECT ACCESS HAWKINS
Fall 2023 Business Marketing MAR_3503_80966 Consumer Behavior Youngok Song 9781264547920 CONSUMER BEHAVIOR (LL)-W/CONNECT Mothersbaugh, David
Fall 2023 Business Marketing MAR_3503_80967 Consumer Behavior Gina Tran 9781264547920 CONSUMER BEHAVIOR (LL)-W/CONNECT Mothersbaugh, David
Fall 2023 Business Marketing MAR_3503_80967 Consumer Behavior Gina Tran 9781266826757 CONSUMER BEHAVIOR-CONNECT ACCESS HAWKINS
Fall 2023 Business Marketing MAR_4310_82583 Public Relations Management Michael Kennedy 9781544392028 EBK INTRODUCTION TO PUBLIC RELATIONS Page
Fall 2023 Business Marketing MAR_4310_82583 Public Relations Management Michael Kennedy 9781544392004 INTRO.TO PUBLIC RELATIONS Page, Janis Teruggi / Parnell, Lawrence J.
Fall 2023 Business Marketing MAR_4310_82583 Public Relations Management Michael Kennedy 8220121312383 EBK INTRODUCTION TO PUBLIC RELATIONS PARNELL
Fall 2023 Business Marketing MAR_4403_82585 Sales Force Management Brent Baker 9780989701365 SALES MANAGEMENT Tanner
Fall 2023 Business Marketing MAR_4613_80974 Marketing Research Amro Maher 9780134895376 EBK MARKETING RESEARCH Burns, Alvin C.

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