Textbook Adoption History

In partnership with Barnes & Noble College, Florida Gulf Coast University has implemented a course material adoption platform, and the following search system provides an easy way to lookup adopted course materials using various search criteria.

Last Updated: Wednesday, July 3, 2024

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Term College/School Department Course/CRN Course Title Instructor ISBN Title Author
Fall 2023 Business Management SPM_4304_80941 Sports Promotion Michael Baptiste 9781940067599 FUNDAMENTALS OF SPORT MARKETING PITTS
Fall 2023 Business Marketing ADV_3001_80942 Advertising Creative Strategy Kira Lewis 9781071846636 EBK ADVERTISING CREATIVE Altstiel, Tom
Fall 2023 Business Marketing ADV_3001_80942 Advertising Creative Strategy Kira Lewis 8220126565500 EBK ADVERTISING CREATIVE JENKINS
Fall 2023 Business Marketing ADV_3008_80944 Principles of Advertising Kira Lewis 8220123634445 EBK CONNECT ONLINE ACCESS FOR M: ADVERT Arens, William
Fall 2023 Business Marketing ADV_3008_82805 Principles of Advertising Kira Lewis 8220123634445 EBK CONNECT ONLINE ACCESS FOR M: ADVERT Arens, William
Fall 2023 Business Marketing ADV_3300_80945 Advertising Media Planning Nichole Gligor 9780367775568 MEDIA HANDBOOK Katz, Helen
Fall 2023 Business Marketing MAR_3023_80947 Introduction to Marketing Not Available 9781264700981 MARKETING:CORE (LL)-W/CONNECT >CUSTOM< Kerin, Roger A.
Fall 2023 Business Marketing MAR_3023_80947 Introduction to Marketing Not Available 9781264749713 MARKETING:CORE-CONNECT >CUSTOM< Kerin, Roger
Fall 2023 Business Marketing MAR_3023_80948 Introduction to Marketing Francis Case 9781264749713 MARKETING:CORE-CONNECT >CUSTOM< Kerin, Roger
Fall 2023 Business Marketing MAR_3023_80948 Introduction to Marketing Francis Case 9781264700981 MARKETING:CORE (LL)-W/CONNECT >CUSTOM< Kerin, Roger A.

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